Providing you with expert support…
We provide advice and recommendations to elevate your marketing strategy.
Branding
Your brand is far more than just your logo or design. It is the sum of all perceptions that your audience has of your brand. You want every interaction with your brand to be positive to create a strong and positive image. We develop strategies that promote consistency in messaging and how you fulfil your promises to your audience.
Branding runs deep throughout all marketing activity and bringing everything in line with a strong branding strategy will ensure your brand is recognisable and associated with positive perceptions. As customers make decisions based on experiences, memories and emotions, it is important to create a positive brand image that people will invest in.
Marketing Strategy
Many companies have a vision of where they want their business to be but struggle to translate that in to an effective strategy that delivers on their objectives. Mayday would recommend a free initial consultation. We carry out a SWOT analysis to identify your current market position; your brand strengths, identify opportunities for strategic marketing activity and understand your competitor placement. We take your audience(s) into consideration as well as your marketing budget and analyse your current marketing capabilities. We consider any challenges that may be faced and how to overcome them. We look to understand expectations and aspirations for the future and your budget availability. With this knowledge, regardless of your industry, Mayday Marketing can formulate an integrated marketing strategy that will deliver measurable, sales driven results and a return on your investment.
PR
Mayday Marketing work with established PR partners and have established a media network of more than 3500 news desks nationwide, with direct access to journalists in every city. Our relationship with media partners guarantees knowledge and buying power. This tried and tested platform enables us to connect businesses to journalists and allows us to identify relevant UK journalists, for your industry, through tailored media groups, to pitch your story to.
We can help you establish local or national media channels. Our media network gives access to a vast range of media coverage opportunities, allowing fast and effective PR distribution of your news to media outlets and journalists all over the UK.
Copy Writing
‘Content is King’ yet many companies struggle to relay their key messages in a way that is interesting and effective to their customers. Copywriting is a time-consuming and skilled job.
Mayday Marketing are wordsmiths and skilled copywriters and have a wealth of experience in producing effective copy. We work closely with our clients to understand your key messages and USP’s, allowing us to create marketing literature and content that delivers for your business. Not only do we ensure that content is engaging and relevant to your target audience but layout is impactful. We specialise in content for websites, marketing literature, newsletters and press releases.