Back at the beginning of December 2016, we started the process of completely overhauling our old website design, right down to the way it was built. Now it’s live, ready for the new year and we couldn’t be happier with it. It looks modern; works well on mobile and offers a much better user experience than the previous build. Take a look.
Importance of a website:
With the entire world online, your website is an important part of your business. It serves as your shop window, your online hub. Well known and innovative brands are constantly pioneering new ways to engage with their audiences but their activity still aims to drive people to their website. As technologies advance and our capability for showcasing what we can do advances, the website remains as a foundation to strike out from, as well as a tool for attracting attention.
Updating a website:
We come across websites that are in dire need of updating, optimising for search engines and mobile. Google says that 61% of users are unlikely to return to a mobile site they have trouble accessing and 40% visit a competitor’s site instead (McKinsey & Company). By updating your website with the mentality of providing a better mobile experience, you can avoid this sort of thing happening to you.
In terms of SEO (Search Engine Optimisation), Google has become far more sensitive to websites providing the user with a great experience as opposed to just being relevant or keyword stuffing. Being relevant will always be the backbone of search engine ranking but if you’re competing with other businesses on search engines, it may be time to revisit the experience your website provides.
A great user experience can be a mixture of variables, from easy navigation to concise but quality content, suitable imagery and simple ways to contact you. Your site should allow users to find the information they are looking for with very little effort. By creating internal links to other information and contact information, the user is more likely to spend more time on the site which could result in sales or generating leads.
A website is useful in gauging the interest in your business from an online perspective. Any online activity you are involved in, including Social Media, Email Campaigns and Search Engine Listings provide you with an opportunity to link to your website, increasing the likelihood of traffic to your site. This provides you with data, by setting up tools such as Google Analytics you can clearly see where traffic is coming from, how much there is, how long they spend on the site. By having access to this data you can build a picture of the different people visiting your site and how they found you. Going further, you can begin to optimise certain aspects of your website and other online activity to build interest and potentially generate leads or sales.
If you have a website and recognise the need for a re-design or if you don’t have a website and are thinking about joining the online community, let us know. Mayday Marketing design and build websites that aim to offer a great user experience that keeps visitors engaged and allows them to find information quickly. Give us a call on 01380 888033 or alternatively click here for our contact form.