IF Contracting, based in London, is a global tax planning and payroll company, providing specialist services in workforce compliance, recruitment and contracting. If Contracting approached Mayday Marketing in search of a marketing partner for their growth development plan. IF Contracting were looking to develop their website, and to support their in-house Business Development Team by providing warm leads.
“Mayday are our chosen marketing partner. Nothing is too much for this team of professionals and we have every confidence in their recommendations and decision making for all marketing activity for our business”
Ray Walker, Managing Director.
Mayday Marketing were challenged with updating IF Contracting’s website to represent the new markets that they are moving in to. Mayday undertook all copywriting and design to produce an impactful, modern website that was easy for the end-user to navigate. Considerable research was undertaken to understand each business sector and to ensure that the key messages spoke to the relevant markets. Imagery succeeded in capturing the global nature of the business.
Mayday provide daily management of all social media channels for IF Contracting, including LinkedIn, Facebook and Twitter accounts. Content marketing is heavily researched to ensure relevance for the target market as IF Contracting deliver their business plan. Our social media strategy ensures that IF Contracting are always on brand and building a relevant following.
Lead Generation Campaigns
Mayday are tasked with generating new business leads for IF Contracting. We achieve this through a combination of direct mail, Facebook Ad campaigns and LinkedIn Advertising. We have created targeted audience profiles as well as engaging copy and form capture. Lead generation is ongoing.
Mayday Marketing work very closely with IF Contracting and have an understanding of their 10 year business plan. Our Marketing Strategy is designed to help IF Contracting maximise opportunities for growth in each progressive market sector. The strategy focuses on building brand awareness and credibility, together with targeted lead generation campaigns.
IF Contracting believe in rewarding their customers for their loyalty. As such, Mayday Marketing have assisted IF Contracting in designing a client incentive programme that will not only reward their clients but wow them.